Version: 17 August 2026 — 1.1
What are cookies?
Cookies are small text files that are placed on your device when you visit our website. They help us make the website function properly and improve your experience.
Which cookies do we use?
Functional cookies (always active)
These cookies are necessary for our website to function:
- Session cookies: For maintaining your session
- Security cookies: For protection against attacks
- Language preference: For remembering your language setting
- Consent cookies: For remembering your cookie preferences
Analytics cookies (optional)
With your consent, we use these cookies to understand how visitors use our website:
- Google Analytics: For analyzing website traffic
- Performance monitoring: For improving website performance
Marketing cookies (optional)
With your consent, we use these cookies for marketing purposes:
- Social media pixels: For showing relevant advertisements
- Retargeting cookies: For showing personalized content
- Conversion tracking: For measuring marketing effectiveness
- Google Ads: For measuring ad conversions and retargeting
- Google Signals: For advertising audiences and demographic reporting
- Where your visit came from (ll.attribution, stored in your browser's localStorage and therefore not a cookie): For remembering which channel or campaign first brought you here, so that we can attach it to a registration if you make one. Only stored once you have given marketing consent, kept for at most 90 days, and removed as soon as you withdraw that consent. If you create an account, we additionally record the channel your visit came from with your account, even if you refuse marketing cookies: in that case the value is not stored on your device but derived from the visit itself and sent with your registration. See the privacy policy for the legal basis and for your right to object to this.
Google Ads and conversion measurement
With your consent for marketing cookies we load Google Ads, which we use to measure which advertisement led to a registration or purchase.
If you fill in a form containing your email address — when creating an account, for example — Google Ads passes a hashed (irreversibly scrambled) version of your email address to Google, so that Google can match the conversion to an earlier ad click. This is called "enhanced conversions". Your email address is therefore not sent in readable form, but the hashed value can still be linked back to you and so counts as personal data. Google processes this data on servers in the United States, which is a transfer outside the EEA. We never pass medical data or test results to Google Ads.
If you refuse marketing cookies, nothing is sent to Google Ads. You can withdraw your consent at any time via the cookie preferences.
Google Signals
With your consent for marketing cookies, Google Analytics additionally enables Google Signals. If you are signed in to Google and have personalised advertising switched on there, Google links your visit to this website to your Google account, so that we see demographic reports and you can be included in advertising audiences. Google may recognise your visit across several devices in the process. We ourselves receive only aggregated reports and never your Google identity. Google processes this data on servers in the United States, which is a transfer outside the EEA. We never pass medical data or test results to Google Signals.
If you refuse marketing cookies, Google Signals is not enabled. You can withdraw your consent at any time via the cookie preferences.
Meta advertising and conversion measurement
With your consent for marketing cookies we load the advertising tags of Meta (Facebook and Instagram), which we use to measure which advertisement led to a registration or purchase.
What Meta receives is which page you viewed, which website you came from, and technical characteristics of your browser. To do so the tag reads the click id from the web address (the fbclid parameter) and sets its own _fbp and _fbc cookies, which allow your visit to be matched to an earlier ad click. We do not pass your email address or phone number to Meta, not even in hashed form, and we never pass medical data or test results to Meta. Meta processes this data on servers in the United States, which is a transfer outside the EEA.
Without your consent for marketing cookies these tags are not loaded. You can withdraw your consent at any time via the cookie preferences.
Chat and support cookies (optional)
With your consent for marketing cookies we load Intercom, our chat and support tool. Intercom sets cookies to remember your conversation and to make the chat work. Without your consent Intercom is not loaded and no Intercom cookies are set.
- Intercom: For live chat and customer support
If you are signed in we pass your name and email address to Intercom, so an agent can help you without asking you to identify yourself again. Intercom processes this data on servers in the United States, which is a transfer outside the EEA. We never pass medical data or test results to Intercom. You can withdraw your consent at any time via the cookie preferences, which switches the chat off.
Signing in with Google or Apple
If you choose to sign in or register with Google or Apple, a sign-in window from that provider is loaded. Google or Apple respectively learns that you are signing in to LiveLong, and returns your name and email address to us. This only happens if you click that button; if you use a password, nothing is sent to Google or Apple.
Other third parties
Besides cookies, our website uses a number of services that receive data when you open a page or use a feature. Not all of them set cookies, but they do receive data about you, which is why we name them here.
- Sentry (error reporting): receives technical error data, your IP address, browser and the page an error occurred on. Needed to find and fix faults. Servers in the EU (Germany).
- PDOK Locatieserver (api.pdok.nl): receives your postcode and house number when you enter an address, so we can fill in the street and city for you. PDOK is a Dutch government service; data stays in the Netherlands.
- OpenStreetMap (map on /labs): map tiles are loaded from OpenStreetMap, which thereby receives your IP address and the map area you are viewing.
- ipapi.co (approximate location): only when you click "use my location" and your browser does not provide one do we request an estimate based on your IP address. That service then receives your IP address. Servers in the United States. If you do not click that button, this does not happen.
We pass no medical data or test results to any of these parties.
Payment provider cookies
When you purchase a package through Mollie, they may place functional cookies that are necessary for processing your payment. These cookies are only used during and shortly after the payment process.
Your rights
You have the following rights regarding cookies:
- Reject: You can reject analytical and marketing cookies
- Change: You can adjust your preferences at any time
- Withdraw: You can withdraw your consent at any time
- Information: You can request information about the cookies we use
Managing your preferences
You can manage your cookie preferences through:
- The cookie banner on your first visit
- The "Manage cookies" link in the footer
- Your browser settings
Contact
Do you have questions about our cookie policy? Contact us at:
- LiveLong B.V.
- Email: support@livelong.nl
- Chamber of Commerce: 95606572
- VAT no.: NL867201794B01
- Prinses Marijkestraat 21, 1077XB Amsterdam, Netherlands
Changes
We may change this cookie policy from time to time. The latest version is always available on this page.
Last updated: 17 August 2026